Canada Mortgage and Housing Corporation (CMHC)
You've just seen snippets from a campaign to grow CMHC's mortgage loan insurance market share. And that we did. After researching the market, we developed a two-stream campaign: one stream targeted the mortgage professionals themselves and a second stream targeted homebuyers and homeowners. Push. Pull. And multi-pronged: print and online advertising, social media tags, landing pages, interactive videos, portable web widgets, emails, RSS. You name it, we did it. And, best of all, it's working.
CA
Who would have thought that Information Governance could be so important? Exactly! CA (formerly Computer Associates) asked us to get the message out to large enterprises that managing things like governance, risk, and compliance better can help them thrive and keep them from fumbling for answers when regulators come a-calling. You just met Allan Peterson, around whom we built an integrated campaign to deliver the CA value proposition.
Canadian Wildlife Federation
You've just seen a taste of the www.wildaboutgardening.org website. Wild About Gardening is an award-winning online resource created by McMillan for Canadians who love gardening. Check out the site, not just to see the design, but also to get some good-earth tips on how to garden in an environmentally sustainable way.
McMillan on McMillan
Gordon McMillan, Chief Creative Officer at McMillan, talks candidly about the fears of starting a creative agency and about what gets him excited about the creative process.
Ottawa's Mental Health Crisis Line awareness campaign
The Crisis Line offers crisis intervention and suicide prevention, 24 hours a day, in the Ottawa region. However, the vast majority of potential callers don’t know that the line exists. Until now. This television commercial was part of a multi-media campaign designed to help people recall the Crisis Line when they or somebody they care about needs it most.
Evening in the Maritimes: experience the event lobsters love to hate
Each year, an amazing charity, Citizen Advocacy, undertakes a fund-raising event called Evening in the Maritimes. Each year, McMillan minds go to work on persuading the citizens of Ottawa to come for the party, don a plastic bib, and consume their fill of clawed crustaceans for a great cause. These multi-media outreach campaigns have helped the charity meet its funding goals and provided our team with the opportunity to do award-winning creative.
YOU i Labs: nothing like building a brand from the ground up
So, you’ve developed this great way to give low-priced phones the look, feel, and functionality that would make any Apple designer proud. Low-price device. Amazing user experience. Sounds intriguing. So you call McMillan, who works flat out to develop a simple, compelling brand identity and a simple compelling website that gets some of the top mobile device companies knocking on your door. And this is just the beginning...
McMillan's contribution to greater AIDS awareness
For several years, McMillan has contributed time and talent to promoting World AIDS Day for the Canadian AIDS Society. This year, we wanted to go way beyond print to something that is, quite frankly, viral. Check out RUpositive.ca. Take the quiz, and share this concept with others. Knowledge is power.
McMillan creates a Top 100 annual report
In 2007, the FPAC Annual Report earned accolades from Communication Arts and Applied Arts Magazine. That's a tough act to follow. Nevertheless, the 2008 FPAC annual has met the challenge, winning inclusion in Black Book AR 100, which honours the top 100 annuals as chosen by a panel of award-winning designers. Thanks, FPAC, for leaning on us again this year to project a strong, progressive brand.
Defining a fashionable destination: St. Laurent Centre
This account is way too much fun. We've tapped our deep illustration talents to define a differentiated brand that is whimsical and fashionable for the largest regional shopping centre in eastern Ontario. Just thought we'd share.
